We build meaningful technology companies

Team Norselab on roof

A powerhouse for meaningful technology ideas


We help people and ideas thrive to drive meaningful change for our world. Since our inception in 2015, we have become Norway's leading investor for technology companies with net positive impact on people and planet. We have founded and grown several disruptive technology companies that change the face of our traditional industries.

We have a distinctive playbook for building companies. We build and invest in our very own way. Whether we co-found or invest in early-stage companies, we leverage our proven operational model - where our experienced team work hands-on together with the startup teams to build novel business models and rig the companies for accelerated growth.

Latest news

News update - 03.06.2020

Former StartupLab founder Alexander Woxen joins forces with Norselab to build growth fund

Former StartupLab founder Alexander Woxen, investor and Olympic Champion Aksel Lund Svindal join forces under the Norselab umbrella to build a world class growth fund.

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News update - 30.04.2020

Norselab’s portfolio companies prove resilient during COVID-19

All-digital, cloud-based companies enjoy a clear advantage right now, which results from two of our portfolio companies clearly demonstrates.

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What we believe in


Norselab's core is our zeal for helping people and ideas thrive to drive meaningful change; we strive to balance thriving business with happy people and a healthy planet. We know it's a bold vision. But we share the firm belief that when we're open to novelty and change, we can create highly successful businesses with net positive impact on people and planet.

What we believe in

Our Values

Our shared values serve as a behavioral compass, helping us stay on track with our vision in everything we do. They infuse our thinking and direct our decisions. Here is an introduction to the values we stand by at Norselab.

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What we believe in

The Norselab Manifesto

Our mission is to build meaningful technology companies. Leveraging prime ideas and remarkable talents, we create and accelerate companies with the potential to have net positive impact on people & planet. The Norselab Manifesto gives an introduction to the key elements we are made of - and the principles we apply when we build companies.

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What we believe in

Our People Philosophy

In the Norselab Family, we live and breathe disruption. It sounds fancy, but the harsh reality is that our startups are facing formidable competitors in an ocean of opportunities. Startups are also short on money, short on time, and work with extremely small teams. But we do have one, unfair advantage: we are small, flexible and free to build a company culture designed to outpace anybody. We believe that the way of working together is key to happy people and good business. With enchanted people, we believe anything is possible.

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