A person sitting on the edge of a rock looking out on a view of mountains

Our People Philosophy

People are the centerpiece of any business. People innovate. People. build. People are the beating heart of success.

Disregard people, and you will have nothing. Enchant your people, and anything becomes possible.

At Norselab, we live and breathe disruption.

It may sound fancy, but the harsh reality is that we are in the business of growing challengers; novel companies with limited resources who take up the battle against formidable competitors.

But our companies have one, unfair advantage: they are small, flexible and free to build company cultures designed to outpace anybody.

Here is our approach to winning company cultures.

This is our People Philosophy

Person standing on the edge of a rock with hands in the air, overlooking a fjord and mountains


Resolute Openness

Tune in with openness. Loosen up and relax. When you embrace openness, magic starts happening. No matter who you are, where you come from or your place in the company - everyone’s voice deserves attention and thoughtful consideration.

When we encourage open mindsets, unbound knowledge-sharing and divergent thinking, we create a culture for mutual respect and problem solving. If you’ve settled for a company culture where work is a competitive race and politics run wild, it’s time to shed your skin and reset your thinking.

Openness is the opposite of politics. Openness is innovation in practice because it builds psychological safety. In our companies, you should feel free to share your ideas, try new things - and even fail. We often fail, but we fail thoughtfully. In an environment where people feel safe, we learn from our setbacks and turn them into growth opportunities.

Think differently and your company will be different. Cultivate openness and chances are you could become a winner.

Pattern in a wooden installation


Embracing Diversity

Where does innovation come from? It certainly does not spring from committees, processes or cool technology. Original ideas spring from people. People that are willing to explore untraveled paths. Those who dare to brave the unfamiliar.

When we build teams into our startups, we don’t only look for people with different cultural and ethnic backgrounds. We also strive to connect diverse personalities, skill sets and ways of thinking. We believe diversity enables new and fresh thinking.

We believe that teams of dissimilar people are more successful because they learn to embrace the new perspectives that diversity brings. In an open- minded work environment of mutual respect and trust, these teams learn to cultivate differences and healthy confrontation.

Diversity is not a buzzword. Diversity is a hard-core necessity to build innovative businesses.

A person surrounded by many trees looking out


Purposeful Focus

Where are you headed? What is your true north? If you don’t know where you’re going, how will you get there?

We all need a sense of meaningfulness in our lives. We need purpose to thrive. This is no different in the workplace. Having a clear vision of what we’re striving to achieve may turn out to be a superpower. Purpose will set priorities straight, channel innovation and inspire people to excel. It benefits both their well-being and the business!

Our companies are built on meaningfulness. When employees can connect their daily efforts with a higher purpose - something bigger than themselves - work is rewarding.

Purpose offers the opportunity to build enchantment and high spirits throughout your company. Take it!

Waves crashing onto some rocks


Attitude: The Bedrock of Performance

We all hire for skills. We all hunt down the smartest, brightest people out there. But we believe you need more.

Something else entirely sets outstanding employees apart; The ability to “get things done”. Learning from rejection. Knowing when to abandon pride to let the best solution win. These things do not rely on intelligence or skills alone, they depend on attitude.

People’s attitudes make all the difference, across all functions, departments and levels of responsibility. With the right attitude, you can learn anything and recover from any failure. You can work with anyone and find ways to face any new challenge. You don’t care about titles or job descriptions; you care about doing what it takes.

That’s why we like to ask: Do you enjoy getting your hands dirty? How do you handle setbacks? And how do you feel about the unexpected?

We believe in the humble and flexible doers. We believe in grit. That’s not mere intelligence, that’s attitude.

Feet with hiking boots seen from above, standing on a wooden bridge leading across water


Merits, not Politics

Politics at work can be devastating both for business and people. Spending time trying to tie alliances, hunting for bits and pieces of information, positioning at the detriment of colleagues. All the while leaving you way too little time for your actual work. It’s exhausting. All that lost energy! And what is it good for? Nothing.

We can achieve so much more (and have so much more fun!) when we chase politics from the workplace and make time and space for real work. Avoiding politics is important in any company, but vital in a startup. We need to support each other. Help each other deliver the very best ideas and solutions. We cannot afford to waste time on such nonsense as politics, we just need to get shizzle done.

We champion anti-politics. What counts is hard work and a strong team spirit. That is what we reward at Norselab.