Our Guiding Principles

Our values serve as our guiding principles. They infuse our thinking and direct our decisions. Here is an introduction to what Norselab stands for.

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We commit to people & planet

We are entirely dedicated to building companies that do good both for our planet and for the people living on it.


We are impact native

We build companies that are fundamentally good for people and planet; companies whose core business ideas are destined to create net positive impact.


We spread enthusiasm

We don’t just talk about global challenges. We act on them and we spread enthusiasm by proving that we can drive meaningful change.


We embody grit

When we believe in an idea, we go beneath the surface – we dig both deep and wide. When we know it’s worthwhile, we deploy all our grit and smarts to see it grow and thrive.