Birds flying across an ocean in a line

Our Values

Our values serve as a behavioral compass. They infuse our thinking and direct our decisions.

Here is an introduction to the values we stand by at Norselab.

Two children sitting on a dock on a lake in the forest, looking out


We commit to people & planet

We are entirely dedicated to building companies that do good both for our planet and for the people living on it.

Close-up of a green leaf covered in raindrops


We are impact native

We build companies that are fundamentally good for people and planet; companies whose core business ideas are designed to create net positive impact.

Person standing on the edge of a rock with hands in the air, overlooking a fjord and mountains


We spread enthusiasm

We don’t just talk about global challenges. We act on them and we spread enthusiasm by proving that we can drive meaningful change.

A person skiing downhill at great speed in grayscale


We embody grit

When we believe in an idea, we go beyond the surface – we dig both deep and wide. When we know it’s worthwhile, we deploy all our grit and smarts to see it grow and thrive.