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Our Meaningfulness Policy


Our Meaningfulness Policy aims to provide transparency, predictability and accountability for all stakeholders with regards to the responsible and sustainable investment practices of Norselab Investment Management AS.

Ownership and responsibilities

The CEO of Norselab is the owner of this policy and is ultimately responsible for our compliance with the principles of the policy.

The Chief Communications and Sustainability Officer is responsible for creating awareness and understanding of the policy, as well as ensuring the policy is reviewed and updated at least annually.

The Investment Team is responsible for securing that all investment processes and -decisions are compliant with the policy.


“Meaningfulness” is our holistic concept for approaching impact through investments. To us, the most meaningful way of contributing to a sustainable future is to use technology - one of our times’ most empowering tools - to transform resource intensive, global industries. Meaningfulness is our way of embracing our responsibility for advancing the SDGs and driving positive change for people and the planet.

Overarching objective and approach

Norselab’s long-term vision is to achieve balance between thriving business, happy people and a healthy planet.

The commitment to this vision is at the heart of Norselab and every single one of its employees. We share the firm belief that, in our future world, outperformance will only be possible when we align financial returns with social- and environmental returns.

In all our dealings, we are driven by our concept of meaningfulness
– our holistic way of expressing sustainability which encompasses the entire range of focus areas set forth in the UN Sustainable Development Goals (SDGs).

The SDGs are a globally recognized framework for designing a future where economic growth does not compromise the safekeeping of the environment and the well-being of people and societies.

They provide a comprehensive map of need, risk and opportunity in our current and future world - and thus a solid strategic prism through which we can meaningfully and successfully invest in new and growing businesses.

Moving away from a superficial, incremental approach to achieving sustainability through business, we make it our mission to support and accelerate companies with the potential to have net positive impact on people and planet.

To fulfil this mission, we believe in identifying and shaping businesses that are impact native; companies which generate more positive impact with every new user of their products or services. In short, impact native companies showcase an intrinsic tie between profit and positive impact. We are not here to mitigate problems; we are here to fuel systemic change.

As fiduciaries, we are responsible for advancing the best interest of our clients. As investors, we believe that impact native companies are better positioned to grow and will therefore help us create greater long-term value for our clients.

We work towards a twofold investment objective:

1. To generate long-term positive capital returns through investments and extensive involvement in a portfolio of meaningful technology companies

2. To generate net positive impact on people and planet through these investments

We fully recognize our responsibility for contributing to the achievement of a sustainable future for all, as well as the vast opportunities that will arise as we embrace this responsibility. Our conviction as investors is that portfolios that use SDGs as a strategic framework will provide superior long-term risk-adjusted returns.

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Reference principles

Norselab complies with all applicable laws and regulations.

We also adhere to the ethical principles of the UN Global Compact in the areas of Human Rights, Labour, Environment and Anti-Corruption;

Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights;

Principle 2: Make sure that they are not complicit in human rights abuses.

Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;

Principle 4: the elimination of all forms of forced and compulsory labour;

Principle 5: the effective abolition of child labour; and

Principle 6: the elimination of discrimination in respect of employment and occupation.

Principle 7: Businesses should support a precautionary approach to environmental challenges;

Principle 8: undertake initiatives to promote greater environmental responsibility; and

Principle 9: encourage the development and diffusion of environmentally friendly technologies.

Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.

In addition, we subscribe to the UN’s Principles on Responsible Investment (PRI);

Principle 1: We will incorporate ESG issues into investment analysis and decision-making processes.

Principle 2: We will be active owners and incorporate ESG issues into our ownership policies and practices.

Principle 3: We will seek appropriate disclosure on ESG issues by the entities in which we invest.

Principle 4: We will promote acceptance and implementation of the Principles within the investment industry.

Principle 5: We will work together to enhance our effectiveness in implementing the Principles.

Principle 6: We will each report on our activities and progress towards implementing the Principles.

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Norselab's principles for meaningful investments

To align with our philosophy and deliver on our objectives, we practice principles for responsible and sustainable investments that go beyond the requirements of the aforementioned references; we call them principles for meaningful investments.

We hereafter set forth the ten principles to which we hold ourselves responsible, and which all stakeholders can expect us to respect and fulfil.


Through all our dealings, we will strive to create positive change for business, people and the planet with the SDGs as strategic framework.


We aspire to lead the way in our industry on how responsible and sustainable practices can permeate and define investment analyses, investment decisions and portfolio management.


We adopt a long-term perspective and will only invest in impact native companies. Positive impact should be at the core of their business model in such a way that the adoption of their products or services generate positive impact towards SDG parameters.


We will refrain from investing in companies with negative impact on any of the parameters of the SDGs.


We are active owners and will work with our portfolio to promote strategies in line with the SDGs and to implement relevant measuring and reporting on their impact.


We will hold our portfolio companies accountable by their SDG indicators just as much as by their financial indicators.


We strive to provide market leading transparency in how we integrate the SDGs into our investment decisions and portfolio management. We will publish a report on our Meaningful Investment Practices and the progress of our portfolio at least annually.


We expect portfolio companies to comply with all applicable laws and regulations as well as the ethical principles of the UN Global Compact, in addition to the principles set forth in this policy, when relevant. Should a company willingly breach with these principles - or prove unable to comply with these principles - Norselab will as a last resort refrain from continued participation.


We will strive to be in the forefront of our industry when it comes to transparency and disclosure across all impact parameters, including proactively seeking to adopt best-in-class measuring and reporting tools.


We will assiduously promote our approach to meaningful investments in the investment community to increase acceptance, adoption and desirability of investments that help advance towards the SDGs.