Meet the
Norselab team

The Norselab organization, including its ventures, is over a hundred people strong, with teams scattered across six countries: Norway, Ukraine, US, Bulgaria, UK, and Switzerland.

We are a committed team of results-driven business experts and technologists with a proven track record of building and scaling companies.

Our team

Norselab is led by a team with first-hand entrepreneurial experience and an unquenchable drive to challenge the status quo.

Christian Lundvang

Founder & General Partner

Christian is a technologist and entrepreneur with over 14 years of experience. He first joined forces with Yngve when they founded in 2002, a leading archive management solution that is now used by hundreds of public organizations in Norway. He has since successfully founded and co-founded several companies within the Norselab portfolio. Christian utilizes his dual expertise in software and business development to keep Norselab at the forefront of technological and operational development. Passionate about process improvement, sales, and consulting, Christian offers our team practical guidance to skyrocket their businesses.

Yngve Tvedt

Founder & General Partner

Yngve founded Norselab to create disruptive, fast-growing companies that capitalize on the power of the digital age. A serial entrepreneur, Yngve has founded and co-founded eight companies since the early 2000s. He now manages our Norselab office in Palo Alto, bringing Silicon Valley savoir-faire and financial backing to our companies. Actively involved in supporting each of our companies in reaching their full potential, Yngve focuses on building a mission-driven culture for the Norselab organization and on sustaining our global network of advisors and partners. With years of experience up his sleeve, he is a hands-on mentor who is passionate about challenging our teams to pursue opportunities that are hiding in plain sight.

Aksel L. Svindal

General Partner

Aksel is both a world champion/olympic gold medalist in alpine skiing and an established entrepreneur. Having spent the biggest part of his life training or competing in the highest levels of professional alpine skiing, Aksel has an exceptional go-getter mindset, which he successfully whirled to kickstart his entrepreneurial career. Now serving as a General Partner at Norselab, Aksel accelerates our organization’s idea sourcing and business development processes. A passionate advocate for value creation through technology and an accomplished investor in his own right, Aksel is actively invested in the Scandinavian startup community.

Benedicte T. Brøvig

Relations Lead

As Norselab’s Relations Lead, Benedicte drives our deal flow operations and interfaces directly with our community of local and international business angels and venture capital firms. She is instrumental in connecting Norselab with exceptional talents, partners, and innovators in the Scandinavian startup ecosystem. Benedicte also fuels Norselab’s collaboration with entrepreneurs and industry experts with diamonds in the rough ideas that have yet to be brought to life. She is uniquely positioned to manage a wide array of externally-facing responsibilities, leveraging both her experience at the Nordic Innovation House in the Silicon Valley city of Palo Alto, as well as her solid backgrounds in e-commerce and sales in the UK and Norway.

Christoffer Bølum

Venture Lead

Christoffer drives the business strategy and planning operations of our various ventures, bringing solid experience in marketing, strategic advisory, market research, and project management. During his previous role as the Head of Mobile of Norse Digital, he lead considerable technology initiatives for leading companies that spanned across various industries, including hotel and services, consumer products, as well as media and entertainment. At Norselab, Christoffer oversees each portfolio company’s development process, up until initial seed round is raised. His expertise is instrumental in taking Norselab’s ideas to the next level and in shaping the underlying infrastructure of our ventures.

Ørjan Bruland

Tech Lead

A technologist, entrepreneur, and investor with over ten years of experience in software and product development, Ørjan spearheads the technology infrastructure of Norselab’s portfolio companies. An expert in full stack development, scalable system infrastructures, and lean development methodologies, Ørjan ensures that our companies build great products using leading edge technologies. Ørjan’s vocation is also his avocation: an avid coder since childhood, he has a strong passion for solving complex technology problems and bringing meaningful product ideas to market.

Laura Merhej

Growth Lead

Laura is a growth marketer who brings multidisciplinary experience in digital marketing, growth hacking, as well as sales and account management from Upwork, Google, and Warner Bros. Laura supports our ventures in hitting the bull’s-eye and works hand-in-hand with them in fine-tuning their brand positioning, devising winning marketing strategies, and scaling up their traction efforts. From digital analytics to online advertising, along with branding and social media marketing, Laura is passionate about blending the rules of traditional marketing with lean digital stratagems. Drawing on her international experience, Laura helps Norselab chart its unique course in building meaningful businesses in Norway and around the world.

Michael N. Evensen

Creative Lead

Michael brings over a decade of international experience in crafting beautiful user-centric designs for brands like Danone, Coca-Cola, and the Norwegian Red Cross. Before joining the team as Norselab’s Creative Lead, Michael served as the Lead Product Designer in SoundCloud’s Mobile team where he was responsible for the redesign of the company’s iOS and Android applications. An advocate for creating beautiful intuitive experiences, Michael is passionate about uncovering new usability perspectives through research. He is also a strong believer in the value of rapid prototyping as a cornerstone of the design thinking process.

Alex Pustomelnyk

Resource Lead

With over a decade of experience in software and web development and more than ten successfully built products on his belt, Aleksandr is well-versed in all phases of the agile software development methodology. His solid team management skills and disciplined problem solving expertise make him uniquely positioned to build, supervise, and manage the various tech teams of both Norselab and its portfolio ventures. Aleksandr is passionate about turning original ideas into successful technology products, as well as tapping the full talent of his developer teams.

Get in touch

Want to work with us? Have a great business idea? Interested in investing?
Just curious? We are all ears!

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